EventBuilder logo
+
GSK plc (GlaxoSmithKline) (NYSE: GSK) logo

GSK's Omnichannel Medical Analytics Initiative Requires Sophisticated HCP Engagement Tracking — Within Your Microsoft Teams Security Perimeter

Teams-native pharmaceutical compliance platform delivering HCP segmentation, engagement analytics, and regulatory reporting without additional security reviews

We've Been Studying GSK's Medical Affairs Digital Transformation

Global HCP Education Scale

GSK's Medical Affairs organization manages healthcare professional education programs across 150+ markets, requiring sophisticated attendee segmentation and compliance tracking. Your teams need engagement analytics that feed directly into the Medical Analytics machine learning algorithms driving omnichannel optimization strategies.

Microsoft Ecosystem Commitment

Chief Digital & Technology Officer Shobie Ramakrishnan oversees GSK's heterogeneous tool stack including Teams, Domino, Vevox, Zoom, WebEx, and Yammer. The challenge: maximizing ROI on Microsoft 365 investments while reducing platform fragmentation and security review overhead for external-facing programs.

Revenue Pipeline Pressure

With legacy HIV drug patents expiring 2028-2030, GSK faces anticipated revenue erosion that makes efficient Medical Affairs HCP engagement programs critical for new product adoption. Every educational touchpoint must deliver measurable impact and detailed analytics for regulatory compliance.

Role-Specific Solutions for GSK's Medical Affairs Leadership

👨‍⚕️
Dr. Sabine Luik, Chief Medical Officer

Strategic Challenge

Leading GSK's global Medical Affairs HCP education programs requires sophisticated engagement analytics and strict pharmaceutical compliance. Dr. Luik must scale healthcare professional outreach across 150+ markets while maintaining detailed tracking for omnichannel optimization initiatives and regulatory reporting requirements.

EventBuilder's Registration & Compliance Solution

Our Teams-native platform delivers advanced HCP segmentation, automated compliance workflows, and pharmaceutical-grade analytics within GSK's existing Microsoft ecosystem. Custom BI exports integrate directly with Medical Analytics algorithms, eliminating separate platform security reviews while ensuring FDA-compliant data handling.

💻
Shobie Ramakrishnan, Chief Digital & Technology Officer

Technical Challenge

Managing GSK's heterogeneous collaboration stack including Teams, Domino, Vevox, Zoom, WebEx, and Yammer creates integration complexity and security review overhead. Shobie needs to maximize Microsoft 365 ROI while reducing platform fragmentation for high-stakes Medical Affairs programs requiring pharmaceutical-grade compliance.

EventBuilder's Microsoft-Native Integration

Our Production & Live Event platform enhances existing Teams infrastructure rather than adding new security surfaces. ISO 27001/27701 certification within the Microsoft ecosystem reduces IT review burden while delivering enterprise event capabilities. Microsoft Preferred Supplier status (MSP #003000922) streamlines procurement.

📊
Medical Affairs Leadership Team

Operational Challenge

Scaling HCP engagement programs while capturing detailed analytics for regulatory compliance and omnichannel strategy optimization requires sophisticated event intelligence. Teams need seamless integration with Medical Analytics machine learning algorithms and CRM systems for data-driven decision making across global markets.

EventBuilder's Reporting & Content Platform

Advanced registration workflows provide HCP gating, segmented access controls, and custom BI exports that integrate directly with GSK's Medical Analytics initiatives. Real-time engagement tracking and KPI-based dashboards deliver pharmaceutical-compliance reporting as standard, enabling data-driven omnichannel optimization.

Proven Results in Pharmaceutical Event Management

75,000+

Microsoft Events Delivered

Proven track record managing enterprise-scale virtual events with zero compliance issues

25,000+

Employee Town Halls

Delivered secure town halls for Advantage Solutions with pharmaceutical-grade compliance

ISO 27001

Security Certification

ISO/IEC 27001 and 27701 certified with SSPA Green and Microsoft Preferred Supplier status

24/5

Live Event Support

Real-time technical support from event specialists, not ticket queues, ensuring zero-glitch execution

Microsoft Customer Testimonial

"We have been using EventBuilder for our partner events and have great success with the platform. The EventBuilder team is very responsive with excellent customer service. We always get a thorough answer the first time."
— Mike Iem, Senior Program Manager, IoT Marketing and Partner Events, Microsoft

Women-Owned Supplier Diversity Partnership

Certified Women-Owned Business

EventBuilder holds WBENC, OMWBE, WOSB, and SBA certifications, supporting GSK's supplier diversity initiatives while delivering enterprise-grade pharmaceutical event management capabilities.

Direct Access Benefits

Our women-owned status unlocks procurement pathways and direct enterprise buyer access, demonstrated through our successful partnerships with Fortune 500 companies including Microsoft and regulated industry clients.

WBENC Certified
OMWBE Certified
WOSB Certified
SBA Certified
Microsoft Preferred Supplier

Ready to Enhance GSK's Medical Affairs HCP Engagement Platform?

Let's discuss how EventBuilder's Teams-native pharmaceutical compliance platform can streamline your global HCP education programs while maintaining strict regulatory requirements.

Schedule Your HCP Analytics Platform Consultation